Market-led Production – the Approach for Agriculture and Livestock Development

The Department of Agricultural Marketing and Cooperatives (DAMC) is currently undertaking advocacy on ‘Market-led Production’ for agricultural production in Gewogs of Samdrup Jongkhar. This is undertaken as part of the visit by the Honourable Minister for Agriculture and Livestock in the Gewogs of the Dzongkhag.
The Chief Economic Development and Marketing Officer of DAMC shared that it is high time for our farmers to explore market first and then plan to grow what is required as per demands of the market. He also shared the existence of Agri-food processors in Bhutan, especially in Thimphu, who
are interested to purchase various cereals, nuts and spices like that of buckwheat, wheat, soya bean and ginger and turmeric etc. A ‘Buyer-Seller’ agreement for linkage may be established incase any farmer or aggregator may like to do so as well.
The Chief also shared about the existence of a WhatsApp Group called “Agri-Food Market”, which can be used to post any agricultural and livestock products for sale so that interested buyers from within the group may purchase it. These informal platform is planned to be
upgraded to a better and organized Agri-Market Information and Marketing web platform in future by the DAMC.

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